Updated April 9, 2024By Trent Reinsmith

Unibet Sportsbook Review

Unibet is one of the most-known bookmakers in all of Europe. They’ve been in business since the late ‘90s and are owned by the Kindred Group, one of the largest online gambling companies in the world.

Editor’s rating

Why I like Unibet

If you’re a soccer diehard, there are few better options than the Unibet sportsbook for wagering. That’s not to say other sports aren’t well-supported because they are, however, soccer wagering reigns supreme on the site.

Welcome Bonuses at Unibet

Select while registering
$100 up to $500 in risk-free bets
Select while registering
$1000 (+ $30 in free play)

What’s in this Unibet Review?

Pros & Cons

Basic Information

Unibet Key Facts

  • HQ

    Republic of Malta






    Canada, United Kingdom, and most of Europe


    Baccarat, Blackjack, Craps, Monopoly, Poker, Roulette, Slots


    Baseball, Basketball, Boxing, Cricket, Cycling, eSports, Football, Golf, Horse Racing, Hockey, MMA, Motorsports, Soccer, Tennis, Virtual Sports, Volle…


    Only for bingo

Account creation

Standard Sign-Up Process at Unibet

If you’re familiar with online sportsbooks, you know the registration drill by now. You’ll be asked to key in your basic information such as name, age, address, email, password, etc before moving forward. 

After this, you’ll need to verify your account either via email or text message — so be sure to use real info. Your account will remain frozen until you complete verification so get to it! All in all, signing up takes just a few short minutes.

Customer Service

24/7 Player Support

The best way to reach customer service at the Unibet sportsbooks is through its toll-free number of 1-855-655-6310. Representatives are available at all hours and each day of the week to help out players. 

If you’d rather avoid human contact altogether, there’s also an information-packed help center stuffed with articles. Inside, you’ll find basic how-to guides, FAQs, and even responsible gaming tips. It’s a great resource that probably has answers to your questions.

Unibet Sportsbook Reviewiphone

Information About Betting


More Verification Needed

The Unibet sportsbook sure loves to verify the information you provided while registering. Before you’re allowed to deposit money into your account (or do anything else for that matter), you’ll need to provide a proof of identity and proof of address. Of course, they do this to weed out players that don’t meet its playing guidelines (e.g. 19 years minimum or playing from a banned country). 

Once you get past this, you can choose to fund your account through debit card, Neteller, Paysafecard, Skrill, or bank transfer. That applies to players from Canada, at least. The options will vary depending on location.

Bitcoin: Not Supported At All at Unibet

Get this, Bitcoin isn’t currently accepted on Unibet, nor any other crypto for that matter. That omission feels very obvious, especially considering how quick competitors have embraced the digital currency trend. This lack of support could be a deal-breaker for players that enjoy the speed and safety advantages that come with cryptocurrency.

Credit Cards: Go-To Method To Deposit

In what’s become the industry norm, VISA and Mastercard are the lone major card providers that are accepted on Unibet. In the event you don’t own either one, you could always opt for using one of their prepaid cards that are commonly sold at convenience and grocery stores. They function in the same exact manner (only you have to pre-load it) and you rid yourself the hassle of signing-up for banking with them.

Welcome Bonuses

Presented Up Front

The unique part of Unibet’s sign-up process is you can accept its bonus deal up-front. In the last step of registration, there’s an actual question that says “I want the bonus presented above. I also accept the bonus terms and conditions.” You can either accept or decline on the spot.

We’re not the ones to turn down free money and Unibet sportsbook's default welcome bonus is a 100% match on deposits — capped at 500 in risk-free bets. The bonus for Unibet Casino is different, which is $30 in free play, plus a $1000 playthrough casino bonus. The choice is all yours!

T&Cs: Promotion period - 01/09/21 – 30/11/21. In order to be eligible for this promotion, you must be 19 years or older and physically be in the country of Canada. Minimum first deposit of $10. Place a sports bet of minimum 1$ with odds 2/5 (1.40) or greater. If you are placing a multiples bet, each leg of the multiple bet has to be over -250 (1.40) for the bet to qualify. If your first bet wins, you have completed the bonus, you will receive your winnings and your stake. If your first bet loses, you will receive your stake back up to a maximum of $500 in bonus money. Sportsbook only. 3x wagering requirements for the Bonus. Unibet Sports Bonus Money can't be used for the following products: Poker, Casino, Live Casino, Games, Bingo. Only one bonus per household is permitted. 

Placing a Bet

Clean UI, Easy Experience

Unibet’s user interface is clean, to say the least. Bettors will have little to no trouble finding a bet by using the side-bar, which organizes available wagers neatly by sport and league.

Click on any betting line to send it to your betting ticket. Once it’s there, you can fill in how much you want to risk and Unibet will spit back the potential payout if it wins. If you’re all set, just hit “place bet” to confirm it.

Politics Betting

Worldwide Coverage

Most online sportsbooks lightly support wagering on politics with the occasional US Presidential election odds. Welp, Unibet is not like most sportsbooks. Its political betting lines are no joke, and perhaps one of the most extensive across the industry. You’ll find odds for a multitude of countries, even unconventional ones like Norway or Brazil.


Big Names Only

Unibet doesn’t back eSports like it does politics. Its video-game betting menu is mostly reserved to big-name titles like Call of Duty, Counter-Strike, Starcraft, etc. Don’t expect lesser-known video games to have odds on Unibet

Virtual Sports Betting

Unibet Recently Launched

Brand new to Unibet is a dedicated virtual sports betting section. True to Unibet, it’s heavy in soccer simulators. Two popular options are its World Cup and Champions Cup wagers, in which games wrap up around the four-minute mark for quick results. Other virtual sport offerings include basketball, tennis, and even greyhound racing!


Fast Break

Due to the constant back-and-forth action, NBA might be the top sport to do in-play wagering on (more on that shortly). Unibet realizes this and backs the league with an abundance of live odds. Of course, the traditional pre-game lines are available, too. Between both, basketball bettors should get their fix on Unibet.

US Open

Tennis And Then Some

As one of four Grand Slam tournaments, the US Open draws a lot of betting attention. Unibet matches that attention with a wide-array of wagers for all US Open-related tourneys. However, it’s tennis coverage isn't just limited to one major tournament. Matter of fact, you can find tennis lines year-round at Unibet and from all over the world, too.


Not A Bad Selection For A “European Bookmaker”

Like we’ve alluded to already, Unibet caters to the European bettors. Nonetheless, that doesn’t mean NFL wagering is an afterthought. It’s actually still heavily supported and Unibet’s heavy NFL selection of pregame, in-play, prop, and futures makes that evident.


Double Play

For the better part of three months, MLB completely dominates the daily sports calendar. That’s clear by gazing through the betting menu at Unibet between June and August. All the typical MLB lines you’re accustomed to — run line, reverse run line, run totals, props, futures — will be there for the taking at Unibet.

More Betting Options

Soccer Is The Bread & Butter

Make no mistake about it, soccer is THE sport at Unibet. With a user base mostly based in Europe, it makes logical sense, too. You’ll be hard-pressed to find a soccer matchup that’s NOT carried at Unibet.


Simulation Or Live

You can choose between one of two casinos at Unibet, either its traditional casino (with simulated games) or its live casino. Both are absolutely stock-piled with games of all varieties. It’s worth noting that the classic casino actually has licensed games inside it. Pop-culture titles like Rambo, Guns N Roses, Street Fighter II, just to name a few, all had their own games, which is a welcome change from most competitors that offer generic titles.

Live Betting

Impressive Selection

Games with in-play odds can easily be found whilst inside the Unibet sportsbook. Near the top menu, there’s a tab titled “in-play.” Clicking into this will compile all games where live wagering is currently available. Overall, we were impressed with the amount of games, across a multitude of sports, that had live betting functionality — it’s among the highest in the industry.

Parlay Betting

Simple As Can Be

This is no different than placing a regular bet. However, to create a parlay, you’ll just need to add multiple odds to your betting ticket instead of just one.

Unibet doesn’t give you the option to split up money between different legs of a parlay. It’s one sum total for everything.

Withdraw Winnings

Like depositing, what methods you can cash out will depend on which location you’re playing from. However, NETELLER, Skrill, and bank transfer seem to be widely-accepted withdrawal methods across many nations. 

You can expect same-day processing with NETELLER and Skrill. However, bank transfers can take three to five business days, again, this will vary by bank. Cryptocurrencies like Bitcoin are not supported anywhere on Unibet, no matter the location.

Additional Betting Help

The blog & other betting resources

Almost on a daily basis, Unibet updates its blog with brand-new content. You’ll find everything from betting advice to regular sport news inside. Moreover, the blog is neatly tagged by sport, league, teams, players, etc. in case you want to dive deeper into one particular topic.


Bettors Market, Not Sellers

Unibet isn’t stingy with their promos. On any given day, you can find as many as two dozen deals spread across its sportsbook, casino, poker room, heck, even on bingo games! Bingo for crying out loud!

To see what’s currently running, hit the “promotions” tab (with a gift icon next to it) in the top menu. This will lead you to a landing page with all active deals. The hardest part might be picking one promo over another!


Opt In Or Opt Out

In the final stage of registration — the same spot where you can accept or decline the welcome bonus — is the ability to opt in or out of promotional emails from Unibet. You can change this again later in your settings, but it’s laid out from the get-go for convenience, too. In our experience, Unibet is not one to spam, so why not just sign up and be the first to know about new promos?

Live Streaming

Solid International Soccer Support

When inside the Unibet sportsbook, browsing at betting lines for a particular sport, you’ll see a tab near the top labeled “streaming.” You guessed it, this is where you’ll be able to live stream a particular game. However, not all sports and events have a streaming option, but international club soccer has a pretty good track record.


On The Cutting Edge

On a big-picture level, Unibet’s innovative ways are hard to miss. There’s a number of areas where Unibet outpaces its competitors, some of them being: 

Unibet Sportsbook Review

There’s a reason why Unibet has carved out such a distinct name for itself in a highly-competitive industry — it has a knack for innovating and evolving with the times.

Editor's rating