According to a recent report, Hard Rock International’s chairman, Jim Allen, unveiled new details on the company’s plans to redevelop the Mirage hotel-casino and turn it into the Hard Rock Hotel & Casino Las Vegas. Per a presentation to the Nevada Gaming Control earlier this week, Hard Rock chairman Jim Allen showcased new details on the company’s plans to redevelop the Las Vegas Strip’s Mirage. Hard Rock, which agreed to acquire the 3,044-room Mirage in 2021 for close to $1.1 billion, is awaiting the board’s final approval of the transaction. Hard Rock’s proposed project is set to comprise a top-to-bottom renovation of the Mirage and the addition of a guitar-shaped hotel tower.
For this article, SBS will be going over what to look for from the latest news coming out of Las Vegas and also some other thoughts about wagering in Sin City.
In the article, the Hard Rock chairman said that the organization plans on spending billions of dollars, completely creating a new destination resort on the Las Vegas Strip. Under Hard Rock’s proposal, much of the existing Mirage structure will be gutted down to “a concrete shell” and then rebuilt, while the property’s convection and meeting space will be expanded. The building’s casino facilities will similarly be renovated and expanded, with the refreshed property on track to house roughly 2,000 slot machines and more than 200 gaming tables.
Per sources, also getting a major revamp will be the hotel-casino’s pool area and surrounding landscaping, which is set to be leveled and transformed into what Allen described as an entertainment and pool destination in the article. According to the proposal, the pool area will go from spanning around two acres to five acres. However, in a statement released earlier this month, Hard Rock said that the company has yet to release updates on when the Mirage may shutter. Moreover, they said they do not have definitive plans to close the property at this time and that could be an option for Hard Rock a year and a half down the road. The company added that it expects to release additional details on the group’s plans for the Mirage in late 2023.
As referenced above, the guitar-shaped tower will be an all-suite offering and is expected to add between 800 to 1,000 new rooms to the complex. Per the proposal, the tower will be located where Mirage’s casino is currently situated. Moreover, Allen announced that a pool deck with an infinity-edge pool will be positioned directly in front of the guitar-shaped structure. Upon completion, the project will also incorporate a new Hard Rock Live entertainment venue and at least 21 food and beverage concepts, with that number slated to potentially grow.
After you have done all your catching up on the latest news coming out of Vegas, make sure to tap into the other great resources that SBS has laid out for you. This of course includes a great page like the SBS online Vegas sportsbooks breakdown which covers a ton of different information and bonuses related to Sin City gaming. In addition to that fantastic page, our VIP sports betting sites overview has your back with details on how VIP sports betting works and also the benefits of the program. Finally, if you are uncertain about what kind of payment options are best for you, do not fret as SBS has done the heavy lifting for you. With our payment methods rundown, you can find even more information related to which options for deposits and withdrawals are accepted from traditional routes to crypto.
About the Author
Chris Boline is a Reno-based business development professional and freelance sports writer with over a decade of experience covering the NBA G League, Los Angeles Chargers, and national football and basketball. His expertise spans the NFL, NBA, UFC, boxing, golf, and motorsports, along with topical news, marketing, and promotional content. A proud University of Nevada graduate, Chris earned both his BS in Management & Economics (2015) and MBA (2023). He is active in the Reno community, serving on boards such as the Nevada Sagebrush Alumni Chapter, NCET, and the College of Business Alumni Association, where he was past president (2022–23). Notable honors include: - Two-time University of Nevada Alumni Chapter of the Year honoree (2017, 2021) - 2021 NCET Professional Services Organization of the Year (with TAC) - 2016–17 Reno Bighorns MVP, awarded by the Sacramento Kings - Nevada Press Association Award for Best Sports Column (2015) - Former Editor-in-Chief of The Nevada Sagebrush Chris blends his passion for sports with a strong background in sales, marketing, and community engagement.
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